Alex Cooper Takes All

Alex Cooper Takes All

How the co-founder of Call Her Daddy, once a small podcast about dating powerful men, became richer than all of them.

This story is not, according to Cooper, a Pretty Woman fable. It’s an expression of her overpowering will to get what she wants and prove people wrong, a drive she can’t just flip off now that she’s rich. Hustle is what got Cooper, to Boston University with a Division 1 soccer scholarship, to New York City on the arm of a New York Mets player, into the offices of Barstool Sports, and, when it became clear Barstool was getting more out of the relationship than she was, out of her Barstool contract, intellectual property intact. It explains why Cooper was able to break up with Sofia Franklyn, ending the friendship that defined the show’s early success and doubling Cooper’s stake in Call Her Daddy, and why she now has to race between meetings with The Wall Street Journal, Time, and The New York Times. She’s dogged and psychologically astute, traits that lend themselves to success in all realms. YouTuber Logan Paul called her “the one icon of this generation who should be giving sex advice to young women and men,” and, Cooper has intimated, he should know.

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